10 Tips to Scale Your Freelance Writing Business

A full-time career in content writing is possible if you decide to become a full-time writer. If you have experience working with clients, understand the nuances of SEO content, and deliver assignments on time, you should start thinking about scaling your business.

There are some helpful tips.

1 You should look beyond the marketplaces.

You should stop paying commission to third-party websites once you have established your credentials, since popular marketplaces like Upwork and Fiverr are good places to start. To become a successful content writer, you need to build a roster of clients on your own.

Publish a few articles with your byline, build a portfolio, and advertise your skills to the right audience rather than competing in saturated markets. It’s a way to increase your exposure from a limited audience of buyers on closed platforms to everyone on the web.

2 Content marketing is something to learn.

This is not a different profession. Raising your profile, increasing your followers, building trust in your brand, getting bylines in renowned publications, improving your rates, and making a success of your writing business are all dependent on good content marketing.

You don’t have to become a marketer, but you should know how to market online. You can learn how to write. It is a good place to begin. Pick up social media marketing basics, email marketing, and other promotion strategies, as well as create a unique course with helpful digital marketing courses online.

Changing your marketing strategy will bring recruiters to your profile instead of just applying to jobs.

3 Diversifying your client base is important.

Taking a break from the job portals will allow you to focus on a different audience.

Targeting the small group of people.

Don’t look at large publications or startup companies. Small and medium businesses want to upscale their corporations. Online directories can be used to find small businesses to pitch to.

Targeting local businesses.

In tier-2 cities and small towns, brick and mortar stores don’t focus on online presence. If you can convince them to rethink their digital strategy, you can offer your services for local marketing campaigns. Be aware of the types of businesses you approach. Local businesses can be found using apps.

4 Value-based service packages can be offered.

Don’t pay per word or by the hour. If you want to raise your profile, you need to explore value-based service packages.

Don’t give everything away. Each client should have a custom service package created. Track the results and other indicators. This data can be used to convince your clients to pay you based on what you do.

5 Have at least two Retainers.

Retainers make sure you have a steady paycheck as you learn to negotiate better rates. retainers give you wiggle room to look for better projects, be careful with your work and clients, and invest time in learning and improving your business.

Retainers don’t always pay top dollar, but it’s a good way of making sure a steady income during lean working periods.

6 Teaming up with other service providers.

Contribute to the development of comprehensive service packages by collaborating with web designers, content marketers, and social media experts. You can charge higher rates for service bundles that take care of A-Z. You should be aware of successful creative collaboration.

Content agencies that offer service packages include everything from designing the website to providing website content and everything in between. They are able to quote much higher rates than the individual people who work in these fields charge.

7 You can choose a niche.

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Broadly speaking, generalist writing can pay well, but not as well as niche writing. Marketing yourself as the expert in this field is what you should focus on if you are good with a particular niche.

Take online courses, get a certificate, and read a few books. Write about different aspects of this niche on the internet. Join social forums on the topic, engage with people, share your ideas and learnings, solve problems, and offer your expertise for free before you have to pay.

8 A few clients should be dropped.

If you have a long-term association with the low-paying clients, you will need to drop them when you scale up.

Drop your prices and use that time to make more money by doing one-off projects. It’s a good business practice to aim higher.

9 Make your work process better.

Everything you do should be documented. Track your time, expenditure, earnings, and so on before you look at the data Do away with clients, projects, and practices that have poor yields and work on those that bring in more money.

Documenting your work process can help you identify projects that take up too much of your time. You can identify better projects, create proper frameworks for successful work completion, and establish best practices with this.

10 You can learn to manage multiple projects.

Disciplined work schedules are required for working with multiple clients. To do justice to your retainers and one-off projects, you have to establish a routine and follow a work ethic.

Quality content is delivered consistently if you are a self-starter who is organized. Track your work, set reminders, manage your schedule, set up proper communication channels with all stakeholders, and stay on top of things using relevant software as a service for remote workers.

You can start scaling your writing business today.

It’s important to take small steps in the right direction if you want to turn your business into a success. Before you know it, you will be halfway there, scouting for new sources of clients to pitch your services to, making better deals, and reaping rich rewards.