90% of Marketers Now Cite SEO as a Top Marketing Channel
New research shows that search engine optimization will become a key area of investment in the future, having provided positive results thus far in the past.The top three digital marketing channels cited by B2B marketers were: Search Engine Optimisation.
The majority of respondents said that they expect the internet to be more influential in the future. B2B marketers believe that the impact of the internet will be more pronounced in the years to come. Almost half of respondents stated that they will invest more in search engine marketing next year than they have done in the last year.
B2B marketing success can be found with social media.
It has been shown that social media is yielding significant results, especially in terms of revenue.
According to the report, the majority of B2B marketers claim that social media is their most effective digital marketing channel. Content marketing and email are the next two.
B2B marketers plan to increase their investment in social media. Social media is a top five upper-funnel tactic.
