The Future of E-commerce is Conversational: UK Brands Using Attentive Increase Online Revenue by as Much as 30% With Text Message Marketing

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Attentive is committed to helping UK brands rethink the way they manage their business-to- consumer communication through the use of text messaging. Every B2C brand will be expected to communicate with their customers via text message in the UK, where 20% of retail sales originate via mobile.

The text message marketing is being used to drive engagement and conversions.
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Hundreds of new UK customers have already been signed up by Attentive, including brands like FLOWERBX, and they are helping them deliver magical mobile commerce experiences. These brands are driving up to 30% more online revenue by using Attentive’s expertise. Attentive is the best-performing mobile marketing platform for retail and e-commerce brands.

Since using Attentive, our SMS strategy has become much more strategic and detailed — we are seeing 20xROI and increased engagement with our UK customers. The relationship with mobile customers has been developed with two-way messages. When we want to communicate a big campaign or promotion, we go to our SMS channel first as we see over 40% engagement with just one text sent.

Anup Khera was appointed as VP and GM of International in early 2022. More than 30 people have been added to the UK team and the company is still looking for more.

Anup Khera, VP and GM of International at Attentive, said that they want to help their UK customers do exactly that by reinventing business-to- consumer communication and commerce for the mobile age. The dual challenge of email and ads no longer cutting through with consumers while meeting customers’ heightened expectations for interactive brand experiences is what brands are having to deal with. The tension head on is addressed by Attentive, which helps brands cut through the noise.

In Attentive’s success in the US, there is a significant UK opportunity.

The company’s customers sent or received over 18 billion texts and Attentive drove $10 billion in revenue.

Compared to traditional email marketing, brands see an average open rate of 98% within 15 minutes.

Over 5,000 brands are using the Attentive platform to send text messages, which has led to rapid growth for the company.

The expansion of Attentive to over 1,300 employees has been driven by a strong customer base.

The world’s leading venture firms have raised over a billion dollars for Attentive.

In order to help marketers understand the huge potential that can be derived from taking a more engaged approach to text message marketing, Attentive is launching an ad campaign in London this week. The campaign introduces wrapped taxis in Attentive branding, with one driving across London to be captured in photos in scenic locations, as well as four designed ad spots in Piccadilly Circus, High Street Kensington, and Canary wharf.

Anup Khera will be speaking on a panel with Attentive customer, hype, about how they use text message marketing to drive engagement and conversions.

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About attentive.

The leader in commerce is Attentive. Everyone from entrepreneurs to enterprises can use our software platform to strengthen their relationship with their consumers. Through two-way, real-time, personalized communications, we drive billions in e- commerce revenue and over 5,000 leading brands rely on Attentive to deliver powerful commerce experiences

To learn more about Attentive, please visit www.attentive.com or follow us on social media.