11 of the Best Online Marketing Tools and Software to Use Today

Over the last few years, marketing has evolved. Print media is not as important as email. Email and other types of digital marketing have proved their worth. There are a lot of different strategies that you can try. A good tech stack is needed to do that. It’s too much for a marketing mortal.

We found 11 great online marketing tools that can help you improve your marketing efforts. Some of the main online marketing strategies are covered in this article, but we have tried to include a few options to suit any budget.

Best Online Marketing Tools and Software to Use Today:

Online Marketing

You don’t have to be on all the platforms, but you need to have a presence on the ones that are most important to your audience. You can find online marketing software solutions.

1. Grin

The core of what GRIN is all about is influencer marketing, but it’s not the only thing. You can use it to manage different types of creators, including affiliates. It can be used for a lot of things.

If you want to find the right creators to help you with your online marketing, you can either import your current ones or use its huge network. If you want to expand your network of creators, you can use the tool that will identify new creators who have the same audience and demographic as your existing ones. It can be used to find your most loyal customers and turn them into your brand’s newest creators.

You can use the unified creator communications hub to help you build these relationships. To make sure that they get paid on time, GRIN will take care of all payments, commission and tax compliance.

There are key features.

• Content management
• Analytics and reporting
• PR and communications
• ROI tracking

It is possible to request pricing.

Key features include Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, and Audience Analysis.

There are a number of channels, including Facebook, TikTok, and Twitter.

2. Loomly

Loomly is a powerful tool that can take care of a lot of your social media management tasks. It can be used to create, preview, approve, and publish content to a variety of social media platforms.

It can help with online marketing for a variety of reasons. If you mostly work on your own, you will love the library where you can save and organize digital assets. It will increase productivity if you are part of a larger marketing team. It can help reduce the number of back-and-forth emails by notifying team members whenever content is ready to be reviewed.

There are key features.

• List view and calendar view
• Automatically generated post and ad previews
• Approval workflow and commenting system
• Hashtag manager
• Centralized library for asset management
• Integrations with Giphy and Unsplash
• Post ideas
• Post analytics

$35 per month is the starting price after a 15-day trial. You can save 25% if you pay annually. Upon request, custom pricing is also available.

3. Sendible

One of the leading tools for managing your social media is Sendible, which is trusted by more than 30,000 marketers, agencies and brands. It’s an all-in-one tool that gives you all the tools you need to help you with publishing, monitoring, collaboration, and analysis.

It’s possible to schedule your social media posts in bulk, but not at the expense of personalization. It is easy to change something so that it matches a particular network. You can use the calendar view to see a quick overview of all the posts. You drag and drop if you spot something that’s out of place.

It is a good tool for teams. It can be used to assign conversations, create workflows, or even restrict access.

There are key features.

• Content suggestions
• Analytics and in-depth reports
• Keyword alerts
• Social listening

When charged monthly, pricing starts at $29 per month. You can save up to 15% by paying it off once a year.

4. EmailOctopus

EmailOctopus wants to simplify email marketing and save you money. Features that will help you to grow your audience can be found in online stores.

It gives you everything you need to create effective email marketing campaigns. You can use it to make a sign up form on your website or create a landing page. To reach those old and new subscribers, you can either use one of its pre-designed templates or build your own from scratch.

You can put your email marketing on autopilot if you take care of your subscriber list and email design. It’s possible to create a campaign to welcome new readers or subscribers.

There are key features.

• A landing page and email builder
• Mobile-friendly landing page and email templates
• Personalization
• Advanced segmentation
• Reporting

There is a free plan for up to 2500 subscribers and 10,000 emails per month. Pricing begins at $8 per month if you need more.

EmailOctopus is an email marketing software solution that is easy to use and perform. From campaign analytic views to powerful interactions with subscribers.

5. Campaigner

It is good for email marketing if you use a campaigner. Email marketing automation will help you to increase your sales.

It has a long list of email marketing features. Social sharing is a feature that makes it a great tool for online marketing. It’s possible to automatically share your email content on social media. You can reach a larger audience with this method. If you don’t want to flood your followers’ social media feeds, you can use its reports to identify which emails received the best engagement.

It is a great tool for crafting beautiful emails if all the automation solutions sound too much for you at this point. There are hundreds of responsive templates that you can pick from. To help personalize this template, you can use its built-in image editing tool and advanced template management system.

There are key features.

• A drag-and-drop editor
• Responsive email templates
• Segmentation
• eCommerce integrations
• Conversion tracking
• Localization

After a free 30-day trial, the price goes up to $59 per month.

Powerful personalization is possible through email and text messages. You can choose a version that integrates with the website.

Refersion is useful for online brands that want to leverage the power of affiliates. You can use it for more than just affiliate marketing.

It helps with various stages of affiliate marketing, including campaign management, payment, and reporting, and it’s trusted by more than 60,000 brands. If you don’t want to use existing customers you can use it for discovery. Its own marketplace is one of the features.

There are key features.

• A free listing on its marketplace 
• Product-level commissions and tiered commission structures
• Customizable sign-up and registration pages
• Dashboard summary view
• Automated payment scheduling
• Multiple payment options including gift cards and store credit
• Robust reporting

After a free trial, the price goes up to $299 per month. Requests for enterprise pricing solutions can be made.

Key features include automated recruiting, content library, e- commerce tools, product/ gifting tools, forms and compliance.

7. PostBeyond

You can give your employees the power to use social media to improve the visibility of your brands with PostBeyond. You can make this easy for your team members by sharing branded content in a centralized library. Employees can schedule and post quickly. It frees up time and helps you to make sure that everything you share is in line with your brand.

Real-time data and reports are offered to measure the success of online marketing. It can be used to measure the performance of individual posts, identify the most popular topics, and get an in-depth view of the return on investment. You can use the industry benchmarks to compare how your employee advocacy program stacks up to the programs of other companies in your industry.

There are key features.

• Personal dashboards for each employee
• Recommended content
• Team leaderboards
• Post scheduling and queuing
• Content expiration dates

It is possible to request pricing.

The key features are campaign management, contact management, employee referral management, feedback management, and loyalty program.

There are a lot of channels on the desktop and web.

8. Post Affiliate Pro

Post Affiliate Pro is reviewed the most. Considering they have received more than 500 reviews on this popular software reviews platform, their overall score is a pretty impressive accomplishment.

You can use it for a lot of things. In-depth reporting, multi-tier commissions, and direct links tracking are some of the features it offers.

Medium-sized businesses aren’t necessarily cheap. It is a good example of what you are paying for. This software has a lot of features.

There are key features.

• A free mobile app
• Fraud protection
• Mass payments
• Performance rewards
• Various types of banners

$129 per month is the starting price after a 14-day complete access trial.

Key features include advanced Analytics, Advanced Tracking Links, Coupon Codes, Fraud Detection, Marketing Asset Management, Multilevel Marketing, Performance Bonuses.

If you have a passionate workforce, why not use them to make a difference? Marketing and sales content can be shared on the main social media platforms with EveryoneSocial. Encourage them to share pre-designed content or give them the freedom to make their own posts.

It can be used to create more awareness for your brand, as well as to humanize it. It has been proven that authentic content is one of the best ways to engage people. People want to interact with real people. According to their website, employee advocacy leads can convert up to seven times better than branded ads.

There are key features.

• Analytics and insights
• Leaderboards
• Reports
• Scheduled notifications

The price starts at $24 per user per month after a two week free trial. The starter plan is free.

The key features are campaign management, contact management, employee referral management, feedback management, and loyalty program.

There are a number of channels, including Facebook,Pinterest, Whatsapp, and more.

10. Intellifluence

The platform is aimed at small businesses that want to work withinfluencers. You get access to a warm influencer marketing network, even though their network is not the largest.

It isn’t the most advanced tool for influencer marketing, but it does provide everything you need to find and communicate with influential people. All the work will be completed before the payment is made. You can use it to support all of the main social networks, as well as use it for a variety of other things.

There are key services.

• Campaign Wizard and assisted campaign set up
• Campaign health check
• Influencer discovery

There is a free plan and three subscription options.

The key features are search/discovery, automated recruiting, influencer relationship management, campaign management, product/gifting tools and payment processing.

There are a number of channels, including Facebook,Snapchat,Pinterest, andLinkedIn.

11. Sprout Social

It is possible for brands to use Sprout Social for social media management. It will help to improve your online marketing strategy, but it can also help your online reputation.

It can be used by businesses of all sizes, but it is not the most cost effective tool on the market. It could be a better solution for businesses with larger budgets.

If your audience is mostly on Facebook, it’s a good choice as a Facebook partner. You can use it to monitor and respond to reviews on Facebook, as well as manage Facebook Messenger conversations.

Content publishing, scheduling, and reporting are some of the standard features of a solid social media management tool. There are a number of pre-built integrations with popular marketing tools like Bitly and Feedly, as well as integrations with all the main social media platforms.

There are key features.

• Real-time brand monitoring
• Social listening
• User-friendly, interactive reports
• Suggestions for best times to post
• Approval workflows
• A Smart Inbox 
• Analytics
• An asset library

When billed yearly or on a month-to-month basis, the price starts at $89 per user per month.

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There are many online marketing strategies and tools that you can use. It doesn’t matter if you have the biggest marketing team behind you, you’ll be carried out to sea and swept away by the sheer volume of notifications and routine tasks that all shout for your attention