New Report From MarketingOps.com, Knak, and Adobe Shows That More Than 80% of Companies Have a Dedicated Marketing Operations Individual or Team In 2022 –

In partnership with Knak and Adobe, MarketingOps.com has released a report showing the power of marketing ops to drive revenue.

A new report by MarketingOps.com, in partnership with Knak, the codeless email and landing page creation platform for enterprise marketers, found that a number of organizations are investing heavily in marketing operations to help drive. The report explores how marketing operations teams work across organizations, what technology is used, and how senior leadership can support the growth of their employees. The survey was done for the report.

Only a small percentage of organizations had a Marketing Ops professional in house. The number is going to be over 80% by the year 2022. The report is a benchmark for those who are in the field. Marketing operations need to be properly managed. According to the report, more opportunities for MO Pros have been introduced across all industries.

The findings show that email marketing is still alive and well, with more than 50% of marketing ops professionals including a dedicated email marketing and landing page creation tool in their tech stack in 2022. The report shows that marketing ops is more than email.

The founder of MarketingOps.com said that they learned a lot about the marketing ops field last year, such as that marketing ops professionals are open to adopting new tech, and that they are often solely responsible for the admin of their marketing automation platforms. We dug a little deeper to find out how the Pros work, what their tech stacks are, and what support they need.

The Knak team sees Marketing Operations as one of the most sought after roles within an organization. It is important for me to be able to partner with organizations like MarketingOps.com and Adobe to set benchmark for the Marketing Operations industry as it continues to grow.

There are additional insights in the report.

Revenue operations and optimization are the top priorities for marketing ops teams in the years to come.
The younger generation is skewing on the younger side, with Gen Z being the most heavily represented.
Half of the marketers didn’t know how to create a landing page.

The data from the benchmark report shows that the Pros aren’t leaving. With the younger workforce behind the field and the ability to automate Marketing Operations through tech know-how, this group of marketing professionals is sure to dominate the industry in the future.

If you want to learn more about marketing operations, you can read the full report here.

It’s about Knak.

Knak is a codeless campaign creation platform. Everyone can create beautiful, on-brand emails and landing pages with no coding required. Teams that use multiple email platforms in their enterprise can use Knak to get to market faster. Knak helps enterprise marketers get to market with digital campaigns in minutes or hours.

There is a website called MarketingOps.com.

The goal of MarketingOps.com is to elevate each other and the role of Marketing Operations daily. The marketing ops community is made up of professionals from many industries. Members have experience with many marketing technology solutions.

There are contacts.

The shop media is called Paris Talk.

The person is elan@talkshopmedia.

778-988–6526