Delving into the world of digital marketing
Something becomes different in an act or process of change.
Changes in life can be unpredictable and often unavoidable, but some changes are calculated and planned in order to improve something. In this case, the thing is me!
I’m Rosey, Browser Media’s new Junior Account Executive. Digital marketing is a huge jump from my previous line of work, but it has opened up many new opportunities for both my personal and professional advancement.
Prior to starting with Browser Media, I had completed online courses and certifications to gain a basic understanding of digital marketing, but learning something on paper is nothing compared to the knowledge in the real world. I feel like there is so much to learn in the marketing world, but is there a better way to learn? I think not.
It can be nerve-racking to start a new job, especially for people who don’t like big changes in their lives. I am still adjusting to new people, concepts and procedures after just three weeks of working at the company. I am very lucky to have received a warm welcome from all of the staff at Browser Media, with every individual having a wealth of expertise within the sector that I can’t wait to explore.
Browser Media shares a lot of information and advice about marketing processes if you keep up to date with their posts. Each individual in the team has been honing their marketing strategies for years. I thought it would be interesting to ask each member of the team what their favourite aspect of the sector is. Every day in the office there is a different task for a different client sector. It keeps you busy.
I have enjoyed the content writing aspect the most so far. It could be my inner child getting excited at the chance to write again, finding familiarity and comfort within the writing process. I have a deep passion for learning and am interested in the research aspect. Over the past three weeks, I have conducted research into some niche areas for clients, which has shown how broad my knowledge base will be over the course of my career. Who doesn’t like pub quiz-style facts. My dad and I enjoy sharing random and pointless knowledge with each other, he is the king of pointless facts and loves for everyone to know it. Here are a few of my favorites.
- The ‘Hawaiian’ pizza was created by a Greek-Canadian man.
- Rhubarb can grow so fast that you can physically hear it grow.
- The number of unique ways you can shuffle a pack of cards is larger than the number of atoms currently making up Earth (5252).
The Browser Media team has a favourite part of digital marketing.
The accountability of digital marketing is what Joe Friedlein thinks his angle is. You can measure activity on a website and watch the effects of a successful marketing campaign in real-time. Digital is very different in that regard. It is good to see how your actions affect others.
Ali Cort is Client Services Director.
Every day in the office is different for Vic Spall, Account Director, because he manages clients with services that span across the internet. One day I do an in-depth content audit, the next I fix technical issues, and the next I set up and run experiments in Google Ads. Variety is what keeps me interested and pushes me to learn new things, and I can’t think of many jobs where the tasks you perform change day to day.
Kerry Sheahan, Senior Account Manager, said she loves outreach, particularly looking around to see what’s already been written about, how we could add something new, then pitching an idea to an editor or journalist. There’s a challenge in chasing the opportunities that tick both the PR and SEO box, so I think there’s an element of the thrill of the chase about it, but I have always been interested in being on the other side of things
It would be the creative side and having to think outside of the box to make a campaign stand out is what I enjoy the most. Also, being able to see a campaign from start to finish, the planning, application and then being able to see the results at the end
Ashleigh said that her favourite aspect of paid marketing is that it always changes. There’s always something new to learn and experiment with, whether it be a new platform, campaign/ad type, bid strategy etc.
Each member of the team has a different opinion about why they love digital marketing. Even though some of us have highlighted similar points, it seems that everyone has a unique way of finding satisfaction in their work, whether that is through writing a strong piece of content, or watching a campaign come together, yielding positive results.
I am looking forward to seeing what my future holds in marketing.
This is where you can watch this space.
