The 15-Step Local SEO Guide: How To Find Hidden Opportunities

It is the easiest place to look for a hidden opportunity. Do you know if your website is under any penalties from the internet search engine?

You need to connect your website to the search console to check for penalties. The site’s owner will have to connect and verify it if it isn’t.

You can log into the search console to audit the website you are the site owner on.

There is a picture from the search console.

In the sidebar on the left, click on security and manual actions.

There is a picture from the search console.

It would be great if it said, “No issues detected.”

There are your first few problems to fix.

2 It’s a good idea to run a search audit.

This is the first time you are going to look for hidden opportunities. A lot can be learned and improved within this step.

You will need a list of the words that you want to rank for.

Some of those words can be deduced on your own.

If you own a bakery shop in London, that is already a relevant topic.

You need to check them for two things once you have found your niche.

You have a current ranking with the words.
The user wanted to search for something.

The first thing we need to do is discover the top ranked words.

How to find the best rankings for your search term.

If you don’t know if your website appears on a search engine results page, you should. You want to appear on page 1 or in the 3-pack.

If you want to check all of yourkeywords at once, you can try searching one by one, but it will take more time and you won’t be able to find all of them.

There is a screen shot from WebCEO.com.

Scan your site rankings with WebCEO.

Click on the words you would like to add.
You can type in all the words you want to look for.
To make a report, press Save and Scan.

The settings on this tool allow for scanning in specified locations.

Local pack, hotels, and Knowledge Panel are some of the search results it can detect.

You can see where your site is ranking by looking at the columns position and serp.

If you check the Local monthly searches column, you can see how frequently users type those words into the search engine.

The Manage columns button will be pressed if any of these columns aren’t in the report.

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Let’s analyze your search terms.

How can I find the search intent?

Understanding what potential shoppers type into the search engine to get different results matches the intent of the search.

A search for blue iced baby boy sugar cookies in london has a transactional intent. It’s important to make sure yourKeywords leverage transactional or commercial intent

Do you have any questions?

Do you use any words which are irrelevant to the site?
Are you talking about long or short-tail? Long-tailed ones are more effective than shorter ones. If you aren’t a big shot, it’s hard to rank for a short tail.
Where, closest, near me are words that are included in theKeywords. It is a common practice to use words like that in yourKeywords.

You have the information you need to modify your content strategy now that you understand your position within the search results.

3 You can check your business profile on the internet.

Do you know if your customer has a business profile on the internet?

That is bad news for your local search engine. It’s a great hidden opportunity to fix this because it’s a really quick win.

If you do, you can log into the business section of the internet search engine.

Is there anything missing from your business profile on the internet?

There is a hole in your local search. The fields should be filled out with accurate information.

The name was given.
The description was given.
The categories are:
There is an address
opening hours and so on

The character limits are also thought of.

Is it okay for you to use certain words on your business profile?

Local ones are a big ranking factor.

They can make sure your business shows up in the pack.

If you just put them in the title and call it a day, that goes against the guidelines of the internet search engine.

When naming their businesses, craftier owners simply use the word “keyword”. It is a valid loophole that complies with the guidelines.

Making the name sound natural is the only concern.

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There should be relevant words in the category. It’s possible to put them in the description.

Are photos and other images uploaded to your account?

There are a lot of images you can use for your business profile. The more you have the better.

A logo is needed by every business.
The cover photo is obligatory. It’s displayed in the search results.
If customers know what the place looks like, they’ll find you.
First-timers will be more at ease if they know what to expect.
Team photos are comforting. Photos of employees can turn them into celebrities.
Customers need to be aware of what to expect.

All images should be of the highest quality.

Another type of visual is videos. If there are any, watch them and see if there are any issues.

What is it about the posting activity that makes it different?

It is possible to create posts in order to communicate. Look at the activity on the page.

The bare minimum for posting is once a month.

How many times a week does the owner post?
What type of material is posted?
Are they interacting with customers?
Do they sell things?

This feature can be used efficiently if there are frequent posts. It is also good for posts to include links.

There is an FAQ page.

Customers are guaranteed to have questions if you have an FAQ.

4 There are on page issues.

If your competitors aren’t doing on-page Optimization, it’s a great opportunity.

If you get them all right, you will come out on top.

There is no time to deal with issues. You can find them all in the report.

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You will be able to catch all the on-page errors with this tool.

Here are the most important issues to keep an eye on.

There are broken pictures.
There is a missing page.
There is a missing robot file.
There are missing attribute for images.
A title and description tag can be long.

The report should not ignore any other issues. All of them affect site rankings.

5 An audit of a backlink.

You guessed it, backlinks are the most powerful ranking factor and give you a hidden chance to rank higher than your competitors.

Even if you have done everything right, backlinks can still make or break your search engine rankings. A backlink analysis is an essential part of a local search.

Make haste, so. WebCEO has a backlink checker.

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The time has come to appraise your backlink profile.

Are you increasing or decreasing the number of hits? A stable trend of losing backlink is a bad sign.
Do you have any relevant domains that you’re getting back from? The best way to increase your authority is by using these types of back links.
Do you have any unwanted pages or domains? It will be necessary to get rid of them, either by having them removed or by rejecting them.
What are the most popular anchor texts in your website? Your ideal scenario is a lot of anchor texts which match your preferred words. Textless anchor are less than ideal.

You will be able to fix the flaws based on this analysis.

6 Evaluate the online reputation of your business.

The reputation of a local business is what keeps it going. It’s good that we have the internet. It is a place where you can find out what people think about you.

After you have finished this step, your customers will sleep well. What should you look for?

You can collect reviews for your website.

Customer reviews should be collected on the business’ website. It’s important to pay attention to the reviews and feedback. A review that has a lot of words in it is important.

You can’t ignore the review section of the business profile. If your client has created listings for their business on any review platforms, be sure to check them out.

Be sure that ratings are included in your reviews.

There are star ratings on the same page. They are very beneficial when it comes to search engine Optimisation.

It is common for business directories to show ratings separately from user reviews.

It is the fastest way to see your client’s ratings. More information from other places is required for a thorough local audit.

When your brand is mentioned, get notified.

Everyone wants their brand to be the center of attention. There’s only so much you can hear with your own ears and so little self-Googling you can do on your own.

There are ways to pick up the word on the streets.

You can find all your online mentions with WebCEO. The local business’s name will do best if you add the words related to it. You can use the tool to see the sites and where it came from.

Social media engagement can be improved.

If your client has created a social media page for their business, you need to check them out too.

How do you know if they are running efficiently? Answer these questions in order to pass your judgement.

How often do they update?
The format of the updates is not known. Do you mean text, images, videos, polls, or something else?
What amount of user engagement do they get?
Users respond to the updates in the comment section.
What time does your client respond?

A lot of activity on a social media page is good. Write down any problems you find there.

There are 7 and 15 days. You can download the free local guide.

Do you want to get more expert tips for a local audit?

You can download your guide below. You will be able to evaluate the state of any website with this and pro-levelseo tools at your fingertips.

The guide was created for WebCEO users. Now is the time to join the world of experts.