What is Klaviyo? An Introduction to Shopify’s Latest $100M Investment

An email marketing strategy can be the gift that keeps on giving. Email marketing automation and big data can be used to boost sales by analyzing user behavior and providing product recommendations at scale. Klaviyo is a market leader in this category, and its position was solidified by a recent investment fromshopify which also named them the recommended email marketing solution for stores usingshopify plus

Klaviyo’s robust feature set and predictive analytics platform will likely prove to be useful for increasing conversions, repeat purchase rates, and customer lifetime values. Retailers can use these insights to turn potential customers into profitable long-term relationships.

We will look at the benefits of using Klaviyo, how it can be used to automate marketing emails, and how brands can use personalized communications.

Klaviyo is a question.

The Klaviyo platform is designed to deliver personalized experiences and communications to the customers of the brands. Klaviyo helps brands create high value relationships with customers.

Klaviyo gives brands the tools to build multi-channel experiences to manage all of their contacts and use it to deliver personalized marketing messages. Machine learning and artificial intelligence models are trained on a store’s unique customer data to give insights into likely future consumer behavior.

Over the last decade, the company has grown at a rapid rate.

There is a reason whyshopify is betting big on klaviyo.

Klaviyo will be recommended by Shopify as their preferred email product in their premium merchant plan. Klaviyo received $100 million in investment from the company.

The record of Klaviyo speaks for itself. As of 2021, Klaviyo has helped businesses bring in more than $17 billion in revenue. It is one of the leading solutions for email and texting.
The potential of Klaviyo and its role in the future of marketing technology is whyshopify invests so much. Klaviyo has attracted some big-name customers over the last ten years.
Klaviyo has raised over $750 million and has over 1000 workers. The valuation of the startup has increased to around $9 billion.

Klaviyo drives results for brands that use automation.

Brand can automate the process of sending emails to their audience by setting rules to personalize campaigns for each user before they are sent with Klaviyo. Tailoring the messages to each user depends on their behavior.

As part of a single campaign, Klaviyo uses timed sequence to automate both email and text marketing. A personalized message is sent out after a specified period of time across multiple channels, or just a single channel depending on the situation.

The abandoned cart or abandoned checkout campaign is a common example of email automation. This is one of the ways that Klaviyo allowsshopify stores to send personalized emails or texts to shoppers who abandon their carts, reminding them of what they are about to buy. 70% of shoppers leave their carts with products before they check out.
If a store has potential customers who have shown interest in one or more products that were out of stock, it’s possible that they will buy them. When the items they showed interest in are restocked, these people can be added to Klaviyo’s back-in- stock email automations.

There are many pre-configured automations that Klaviyo gives toshopify store owners.

There is a single platform for email and text marketing.

People use their phones more than computers. Purchase behavior is influenced by phones from researching and discovering to making purchases.
98% of all messages are opened, and a majority of them are read within a few minutes of being sent.

Using the same data as email marketers, Klaviyo SMS allowsshopify brands to deliver personalized text message marketing campaigns at scale. The United States, Australia, United Kingdom, and Canada are where brands can start sending campaigns.

Klaviyo is similar to email in that it gives brands the tools to create custom subscriber segments. Powerful cross-channel marketing campaigns which are automated and highly personalized can be delivered via both email and SMS via one tool available in the app store.
Do you want to deliver a sequence of welcome messages? In a single automation, this can be accomplished. Do you want to follow up with cart abandoners who didn’t act after receiving an email? Before you send your next email, try to reach them via phone with the same offer.

Retention marketing becomes easier and more effective when email and text messaging are combined. New subscribers who are still familiar with your brand should be nurtured.
One of the most powerful tools available to brands selling onshopify is Klaviyo, which can be used to capture leads and deliver personalized marketing messages to them from a single dashboard.

We can connect with other small business owners.

There is a Facebook group for small business sellers.

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